Wednesday, 8 August 2012

A bit greasy

"My favourite skin care product maker, Vaseline®  through agency TMW (London) commissioned Maps Illustrated to draw maps of seven UK city shopping areas in order to show that during a trip to the city centre or Mall, people walk further than they might realise.  The maps will be used at a series of events to recruit entrants for Cancer Research UK's Race For Life events (Vaseline is a corporate partner in the campaign).  Race for Life holds women only races all over the UK to fundraise for Cancer Research, so far raising over £457 million.  In order to encourage those who might feel daunted by the challenge of a 1k,5k or 10k run,  these maps demonstrate that wandering up and down the high street really clocks up the miles.  Hey, it's almost like real training.  The maps (including London, Manchester and Glasgow) can be seen on the Vaseline website and Facebook page.  Hard copies will also be distributed at special recruiting events and some are being used as banner ads to encourage even more to take part."

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